#ThisYearIWill Campaign
#ThisYearIWill is a series of images and short films about setting out to accomplish one's yearly goals. I approached this project with the intention of demonstrating my workflow and capabilities with the film production process. During that time, I discovered a love for writing and created a simple, evergreen and encouraging story line that can be applied to almost anyone’s desires and goals. The narrative is written as an encouraging letter to oneself, steadfast with acceptance, cheer leading and moving forward towards one’s goals. This series was produced and filmed over the course of several months, as I had to negotiate a schedule with my actors/actresses (i.e. my offspring) for multiple shoot dates.
Written, filmed and edited by Akintayo Adewole.
Make More Cake
Ifayola is the cutest cake boss yet. What's in her way? Nothing... not even last year's regrets or self doubts. A new kinda cake boss has emerged... and all that sugar and spice is a force to be reckoned with.
Outrun Myself
Olatunji has his work cut out for him, but he's more than up for the task. This year, his biggest challenge was getting out of his own way. Once realized, not even he can stop himself. The finish line awaits.
Write More Stories
Folasade has stories to tell. But for any great author writer's block can creep in on that creative flow . This year, she will dig for inspiration to write the greatest stories ever to be told.
Introducing CAPUCINE LECONTE - IFBB Pro Champion Female Body Builder
Capucine was looking for a way to elevate her body building brand in a way that would both tell her unique story as well as entertain. We shot this high energy introduction of her as the first video in series that will give more insight on who she is and what motivates her to push herself beyond limits.
We shot this video at teh Coliseum Gym in Queens, NY. I shot this video with my BMPCC4K rig, Nikon lenses, an Aputure 300D for lighting and edited in Adobe Premiere
“Got Next”
As two players wait for their next game of street ball, sideline talk gets really interesting.
A light-hearted comical short I did for the Lacie COLLECTIVE monthly competition. Lots of fun and much thanks to my crew!
Writer, Director, Producer, DOP, A Cam and Editor - Akintayo Adewole, Olatunji Adewole - Baller 2, Saveyon Blake - Baller 1, Yannie Lopez - B Cam, Ifayola Adewole - Boom Operator
Music by Thumpmonks.com
Joetta Clark-Diggs: Olympian, Leader, Motivator, Author
4x Olympian, Joetta Clark-Diggs, came to me for a revamp on telling the story of her family’s legacy and the part that she has played in helping to build it. With an anticpated release date of her new fragrance, JOETTA, she wanted to make sure she had fresh, current and impactful video work that would draw in her fans as well as help to create new ones. With one day to shoot, we were able to capture footage for both her legacy and fragrance videos. We fortunately had 2 to 3 weeks for post and was able to spend time selecting the right pace, shots and music to bring her compelling and inspiring stories together. Her fragrance video debuted at her annual Women’s Summit conference and her legacy video (The GOTTA DO edit) debuted at the USATF Annual Hall of Fame event.
Filmed and edited by Akintayo Adewole, sound recording by Nate Attias.
Joetta Clark Diggs talks about what it takes to be and stay a champion.
Joetta Clark-Diggs speaks on her legacy, the importance of family and a life-long dedication to excellence.
Joetta Clark-Diggs has created a scent to remind you just how much of a champion you are. JOETTA is for the champion in YOU.
ADCOLOR - Since 2015, I have been honored with the opportunity to photograph leaders and champions of the diversity effort within advertising, marketing and media. With media being so powerful and influential, it’s critically important that the messaging and brand stories being told include enough perspective to speak to people of all races, ethnicity, religions, abilities and identities, both sexual and gender. This highlight reel is a look at how I was able to capture a “Moment of Truth” for each honoree and recognize how their moments collectively create a movement from which we all benefit.
Photography and film editing by Akintayo Adewole, Videographer - Sean Murphy, 1st Assitant - Will G MacNeil